In 1998, a teenage girl in Italy was raped by her driving instructor. The girl was held down on the ground by the instructor and was threatened with harm to herself and her brothers. The instructor was tried, convicted, and sentenced to jail, and his case went to the Supreme Court of Appeals in Rome. The court overturned the original ruling stating that because the victim wore very tight jeans, she must have had to help remove them thereby giving consent to have sex.
The case made international headlines and the young woman’s jeans became a symbol of the many misconceptions still surrounding sexual violence, such as there being a “correct” way for someone to respond during an assault and that what someone wears can be an excuse for rape.
The Iowa Coalition Against Sexual Assault (IowaCASA) is launching our 1st Annual Iowa Denim Day event in an effort to raise awareness about sexual assault throughout Iowa, raise funds to support our mission to promote a society free from sexual violence, and to meet the diverse needs of survivors.
On April 23, 2014, we're asking businesses, nonprofits, and groups throughout the state of Iowa to allow their employees to pay $5 in exchange for wearing jeans on Denim Day. Wearing jeans is a visual sign of your support for survivors of sexual violence, and participants will also receive a sticker letting everyone know why they're wearing jeans. We can stand together to support survivors and show that we will not accept sexual violence in our community.
Become a Part of Iowa Denim Day!
Individuals and groups can take part in Iowa Denim Day. Simply click the button below to join us!